OxiClean

When OxiClean decided to introduce a new laundry detergent, we convinced them to put the pitchman aside and elevate their brand with a conceptual spot that championed the product's name: OxiClean HD. And we did it on a shoe-string budget you wouldn't believe.

Another shoe-string budget Oxiclean spot that (hopefully) doesn't look like an OxiClean spot.