Arm & Hammer (Masterbrand)

When A&H wanted a Masterbrand Campaign, Shawn & Steve created a concept featuring brand advocates of all ages flexing for the camera while executing the iconic “Arm & Hammer” pose. The resulting concept - rooted directly in Arm & Hammer’s DNA - pays tribute to the enduring power of the brand, while celebrating the people who use it. See the brand film below which inspired A&H’s current Masterbrand Campaign, which is still running today.