Arm & Hammer (Masterbrand)
When A&H wanted a Masterbrand Campaign, Shawn & Steve created a concept featuring brand advocates of all ages flexing for the camera while executing the iconic “Arm & Hammer” pose. The resulting concept - rooted directly in Arm & Hammer’s DNA - pays tribute to the enduring power of the brand, while celebrating the people who use it. See the brand film below which inspired A&H’s current Masterbrand Campaign, which is still running today.
Arm & Hammer: At Your Service…
What makes Arm & Hammer products unique? They're infused with the power of baking soda. In this campaign, we give voice to the little orange box by making him the ultimate brand ambassador, and casting him as the original personal assistant. So move over Siri, and step aside Alexa, because Arm & Hammer is at your service.
