Diabetes (Unbranded Concepts)
Most people don’t know that if you have diabetes, you have a GLP-1 disorder. So, to set the stage for the world’s first oral GLP-1 RA, we wanted to link the two with a simple message: Type-2 diabetes is a GLP-1 disorder. So why not treat it with a GLP-1 medication?
Diabetes Medication (Branded Concepts)
These umbrella concepts are for a new T2D therapy: The first and only GLP-1 RA medication available in a daily pill, which can be prescribed by a PCP. The target is Primary Care Physicians and their patients.
