LiveOnNY

New York has a history of saying “no” to organ donation. But famed ad agency DeVito/Verdi and its client LiveOnNY are reversing that trend with an ad campaign bold enough to make even New Yorkers experience a change of heart. In fact, since the campaign launched, there’s been a 70% increase in organ donors. As one of the contributing writers, I’m proud to play a small role in helping this lifesaving campaign live on.