Slide Cat Litter

Considering Shawn’s love for animals (both real and imagined) it’s no wonder ARM & HAMMER™ tapped him to launch SLIDE – the revolutionary cat litter that doesn’t stick to the litter box. It was A&H's largest and most successful cat litter launch in years, surpassing projected sales goals by over 35%. Created at PureRED

Social Content

Shawn wrote, edited and produced these online videos for SLIDE Cat Litter. The resulting campaigns – which utilized user generated content – ran on Facebook and increased brand engagement by over 300%. That's 1200% in cat years! Created at PureRED