The guy with pit stains. We’ve all seen him. And much to our horror, we’ve even been him. But now there’s a better way to stay dry – with new UltraMax Dry Spray. It goes on dry, and it keeps you dry all day…so you’ll never have to be “that guy” again. 

・Print & Poster

Iconic portraits of pit-stained men serve as a cautionary tale to guys everywhere, proclaiming, "Don't be that guy. Be dry."


・Social Videos & Posts

Social videos, posts and other content featuring "that guy" racked up hundreds of thousands of views.